A positive life for seniors

Now and in the future

A safe, active and good senior life

At PFA, we are working towards creating frameworks that ensure that our customers can live a healthy and active life as seniors – also when they are no longer working. We do so by developing products and solutions that benefit our customers and by taking part in the social debate, relevant networks and working with authorities.

We are particularly focused on three areas that we believe are critical for having a good life in the Third Age: 
The transition from working life to life as a pensioner, Health and quality of life and New forms of housing for the Third Age.

From working life to life as a pensioner 

For many, it can be challenging to plan a good late-life career and thereby manage the transition from working life to life as a pensioner. This applies to both employees and employers. Most employees will have no experience with this, and people’s individual needs will be different. More and more want to have a gradual retirement process, and many actually also want to keep working to some extent while they are pensioners. 

At PFA, we assist with planning for retirement and together with a number of companies we have developed new solutions via the ‘Studie 60+’ network.      


Health and quality of life

We are working actively to improve both the physical and mental health of those who have had a hard working life and we are committed to being part of the debate on how to structure the welfare state of the future, as we are facing a society with an increasing number of senior citizens and a growing demand for more welfare. We have developed a number of products – among them, a senior health insurance – which supports this work.       


New forms of housing for the Third Age

We are actively participating in addressing the growing demand for senior-friendly housing and shared housing communities. Among other things, we have developed PFA Seniorboligstandard™ (PFA Senior Housing Standard) which contains a number of things that the seniors of the future will need, and we have also begun building several types of senior homes. We have also begun the construction of a new senior shared housing community.       

We are involved in how society develops

The three focus areas were also the focal point for The Think Tank – New Third Age (Tænketanken - Den nye 3. alder) which in 2018 presented 33 concrete recommendations for how we can develop society to accommodate the senior life of the future. The think tank was established by PFA to reconsider the framework leading up to 2040, where there will be significantly more seniors. We are now working on anchoring those recommendations in society.

Among other things, we do so by proposing solutions for an aging workforce and to bring our knowledge into play with companies, ministerial working groups and in the societal debate in general.