Financial security is crucial for a good life. Far too many people worry about whether they are saving enough for retirement and whether they will be able to make ends meet if they fall ill. This was the case more than 100 years ago when PFA was founded, and although very significant progress has been made since then and Denmark today has one of the world’s best pension systems, financial insecurity unfortunately remains at a high level. Through good advisory services, digital solutions, flexible products, competitive risk-adjusted returns and profit sharing, we work every day to create greater financial security for our approx. 1.3 million customers and their families.
Ambition
More than 270,000 customers will receive advice on pension and insurance every year.
We offer personal advisory services tailored to the individual’s life and family. Digitally, by phone and in person, depending on what suits the individual best – but above all in an easy way and when it is needed. So that as many people as possible can achieve greater financial security. In addition to personal advisory services and webinars, our customers have good digital options for creating an overview of their pension themselves and, via digital guides, receiving clear recommendations on whether their pension could be adjusted to their benefit or whether everything is on the right track.
PFA is a community with approx. 1.3 million customers, and the profit generated by PFA remains within the customer community. This benefits our customers through, among other things, PFA CustomerCapital, better service and lower prices, and it motivates us to run the most professional, efficient and value-creating pension company possible. The better we run PFA, the more value we can create for our customers. With low prices, good service and advisory services, competitive risk-adjusted returns and all the other benefits that our size makes possible. To the benefit of customers and society as a whole.
We are all different, and at PFA we want to make it easy and simple for as many people as possible to get the savings, investment profile and insurance that best suit their life and needs. This happens, among other things, through our investment products, where we provide clear recommendations that customers can then easily adapt in relation to, among other things, risk profile and climate preferences. At the same time, as standard the investment risk is reduced as you approach retirement age and the need for financial security increases. If you would like to have greater influence on how your pension savings are invested, it is also possible to choose from a wide range of different funds in You Invests. Here it is possible, for example, to invest in funds targeted at the circular economy, biodiversity, defence and diversity.
PFA prioritises participating in councils and networks to exchange knowledge on corporate responsibility and to place greater focus on the development in personal finances and on the financial markets. In addition to informal dialogue with various actors and stakeholders, we are, among other things, involved in the following:
