We work to promote health and well-being throughout life
At PFA we want to make a difference with our health initiatives. When we intervene in cases of illness or poor well-being, it is first and foremost for the benefit of the individual, their children and families, for whom it makes a world of difference to avoid a long and difficult course of illness. But the benefits of our health initiatives are manifold. Our health initiatives, ranging from treatment to early intervention and prevention, also benefit employers and society in general.
The initiatives supplement the public health sector. When, through prevention and early intervention, we succeed in ensuring that fewer people become long-term sick and more long-term sick people return to work, this is also an important contribution to alleviating one of society’s biggest economic challenges, namely the shortage of labour.
Ambitions
More than 200,000 customers will each year receive help to live a healthier life or financial support.
More than 1,700 customers with long-term sick leave will be assisted in returning to the workforce every year.
More than 3,000 companies and organisations will receive help to promote a healthier working life.
Most people spend a large part of their waking hours at work. A healthy working life is therefore crucial for our well-being. At PFA we advise companies and organisations on what they can do to create a healthier working life for their employees and members. Specifically, we have developed a model for what creates well-being in working life and at the same time affects performance, sick leave, attraction and retention. The model provides inspiration and concrete tools for organisations, managers and HR employees to the benefit of employers and the individual employee or member, who will have a better working life and may even avoid going on sick leave.
Watch a short video about our strategic health cooperation (in Danish)
In our health services we focus strongly on providing help as early as possible so that the sick leave does not develop. This benefits the individual, the employer and society as a whole. Therefore, PFA has developed an AI model that can help predict which customers are at the highest risk of becoming sick long-term, thereby enabling us to offer targeted preventive assistance – with great effect. By combining the AI model with our qualified health professionals, we can reduce the risk of becoming sick long-term by up to 70 per cent for the customers who receive help. At the same time as the effect of the model is notable, we can see that customer satisfaction is high.
Watch a short video about PFA EarlyCare (in Danish)
With our health insurance, which combines health advisory services and approval of examination and surgery at private hospitals as well as treatment by psychologists, physiotherapists, chiropractors, etc., we ensure timely intervention for thousands of customers. We also offer online health support, which provides the possibility of a quick clarification via video consultation – whether you are at home, at work or on holiday. The ambition is to be a solid supplement to the public health sector. Especially at a time with a major shortage of labour, it is crucial that both physical and mental injuries are treated as quickly as possible so that they do not develop.
Watch a short video about PFA Health insurance (in Danish)
Over a five-year period, PFA has seen an increase of almost 80 per cent in the number of children and young adults who apply for treatment via our health insurance due to mental health challenges. This is tragic for the individual child as well as a major societal challenge, also because well-being issues among children affect the whole family. Depending on the specific situation, we provide help with, for example, assessment and management of mental strain, school refusal and well-being issues. We determine what is needed in the specific situation, so the family – including the child, parents and siblings – can return to a normal everyday life as soon as possible. This may include advice and guidance on the appropriate support from our health advisers or access to online support from a psychologist or family therapist.
PFA prioritises participating in councils and networks to exchange knowledge on corporate responsibility and to place greater focus on health. In addition to informal dialogue with various actors and stakeholders, we are, among other things, involved in the following:
Partnership that promotes health in the workplace (National Research Centre for the Working Environment).
Danish Chamber of Commerce’s health policy forum.
PFA has established three Advisory Tables on healthy working life with the participation of customers, external researchers and experts from, for example, the University of Copenhagen and Copenhagen Business School.
Research collaboration with the Centre for Anxiety at the University of Copenhagen to prevent children from developing anxiety if their parents suffer from the condition.
Sundhedsstyrken – Alliance for health investments under the Danish Chamber of Commerce.
