We share profits with you
  

We are an independent company with a business model that makes it possible for us to create more value for our customers.

We were founded by the labour market players in 1917 in order to create mobility in the Danish labour market and to ensure people in Denmark the freedom to live the lives they want. Because we were not established to benefit our owners, the greater part of the value we create will be returned to the customers. This is the very core of our business model.

You will get a qualified recommendation

For many people, there is a great difference between how important pension is, and how interesting they find it. This makes our role particularly important.

As the customers' company, we take responsibility for finding the solution that suits you best as a customer. We do this by consistently transforming our knowledge and experience into qualified recommendations for you. This applies regardless of whether we meet you at a consultation, over the phone or through our digital channels.

Your money will be linked to a strong investment engine

With more than DKK 600 billion under management, PFA is the largest customer-owned pension company in Denmark – and ranks among the largest pension companies in Europe. Our size allows us to manage your money in the best way possible.

As a customer, your investments are handled by possibly the best investment team in the sector. We can plan the right strategy, conclude the best deals and keep your expenses at a minimum.

Finally, it is part of our DNA to be a responsible player in society. This means that you, as a customer, can rest assure that your savings are invested responsibly and contribute to a positive development in society - while growing them at the same time.

We are engaged in your health and your quality of life

Our obligations to our customers reach beyond the financial aspect. Over the years, we have acquired solid experience and profound competences within the health area, and we make these available to our customers and the public debate. In our strategy for health at the workplace, we especially focus on preventive measures and early intervention. We can see that our solutions result in shorter courses of illness - which benefits the individual, the company and society.

However, we do not only care about your quality of life when you are in the labour market. We also care when you retire. Therefore, we offer health insurance plans, rental housing and IT support, among other things, for seniors who are customers with PFA Pension.