We take our ethical responsibility seriously
PFA knows that increased digitalisation comes with a great responsibility. We want to ensure that our customers feel safe at PFA, regardless of how comfortable they are with digital solutions, and we want to ensure that AI is only used for purposes that are compatible with PFA’s fundamental values as a customer-owned pension company.
The responsible use of data is not just about complying with the general regulations concerning the protection of personal data that PFA is subject to, it also involves PFA’s own data ethics principles. These serve as the compass for PFA’s ongoing development and our advanced use of data and AI.
Today, there are no fixed definitions when it comes to data ethics, and the perception of good data ethics is constantly changing. The same applies to PFA’s work with data ethics and data ethics principles. In 2021, PFA will continue taking an active role in the important societal debate on good data ethics and implement concrete initiatives aimed at ensuring a deeper implementation of data ethics in PFA’s operations and among its employees.