Independent investing on the rise: PFA launches new funds

It has become increasingly popular to invest independently – even when it comes to pensions. In just a year and a half, PFA has seen a doubling in the number of customers wanting to invest via You Invest. Consequently, PFA is continuously working to enhance its selection of funds, most recently by adding two new funds allowing investments in global equities with currency hedging or in gold, silver, and related mining operations.

More are taking responsibility for their pension savings. Over the past year and a half, both the number of customers and the funds invested via the You Invest universe have doubled – from DKK 14 billion to over DKK 28 billion. This is according to PFA’s Chief Strategist, Tine Choi Danielsen.

“Our customers have become more engaged with their pensions and investments, and more want to influence what they invest in. This is evident when we look at the number of customers and customer funds in You Invest, which have doubled in just a year and a half,” she says.

Independent investments are not standalone
You Invest is a supplement to PFA’s standard savings universe, PFA Invests, where PFA manages the investments while customers can choose their risk level and climate focus. In You Invest, however, customers have the opportunity to select precisely the funds in which their pension savings are placed. And as mentioned, this is something more people are keen to do, although the vast majority still prefer a combination.

“We see that many have a fundamental understanding and respect for the fact that pension savings are something they will rely on later. Therefore, most choose to spread their risk and only take a smaller portion of their savings into their own hands,” says Tine Choi Danielsen.

Popular choices in uncertain times
To keep up with the growing interest, PFA continuously adds new investment funds so customers can find funds that match their preferences and needs. Most recently, two new funds have been added: a currency-hedged index fund that reduces the risk of currency fluctuations and a fund focusing on gold, silver, and mining companies, which often draw attention during uncertain times.

“Gold, silver, and currency hedging are themes that have come into focus due to developments in the global economy, including American policies. This has increased interest from customers who wish to invest in these areas,” explains Tine Choi Danielsen.

She elaborates that PFA continuously evaluates the quality of its fund selection. If a fund does not meet expectations, it is removed and replaced with better alternatives. PFA now offers a total of 47 different funds in You Invest, covering a wide range of investment opportunities. The selection includes equity, bond, thematic, and mixed funds, some of which are actively managed, while others follow a more index-oriented strategy.

Learn more about your options
You can read more about your options in You Invest under “Investment Types” on pfa.dk. Here, you can also view the list of funds with descriptions of all 47 funds in You Invest, including the two new funds. The fund list is also available on mypfa.dk, where you can try PFA’s investment guide to help you assess whether You Invest is the right choice for you.