PFA offers free hotline for customers affected by war in Middle East

Following the latest escalation in the Middle East and the significant military tensions in the region, PFA is setting up an extended psychological hotline. This means that customers who are affected by the current events – directly or indirectly – can receive help and support.

The psychological hotline has been established because a number of PFA’s corporate customers have employees with roots in, family in or close ties to the conflict-affected region. At the same time, it is an area where many people in Denmark go on holiday or live, which means they may be stranded. For many, the sense of insecurity and concern has therefore come very close.

“The serious and unstable situation in the Middle East is difficult for all of us to witness. Here at PFA we have customers who are personally affected and therefore particularly impacted. Many follow developments hour by hour and are deeply worried about family, friends or colleagues in the area. At PFA we see it as a natural part of our responsibility to contribute to a sense of security in a difficult and unpredictable situation. This is why we have expanded the hotline so that all affected customers can receive professional help and support,” says Rikke Bay Haaber, Head of Health at PFA.

To help customers cope with the psychological strain that the situation may cause, PFA offers free psychological advisory services to anyone who feels affected by developments in the Middle East, regardless of nationality, background or standpoint. Authorised psychologists with extensive experience in crisis support are ready to help around the clock.

The hotline is available to all of PFA’s 1.3 million customers, who can receive free psychological advisory services and support in connection with the conflict in the Middle East. Employees, employee representatives, HR departments and management teams can call the hotline, where psychologists are ready to provide advisory services, support and practical tools to manage concern, insecurity and stress.

"Rapid and competent help is particularly important in stressful and uncertain situations. We therefore encourage everyone who in any way feels affected – directly or indirectly – by developments in the conflict-affected region to contact us,” says Rikke Bay Haaber.

This is not the first time PFA has set up a psychological hotline in connection with crises. Previously, PFA has among other things offered help and support to affected customers in connection with the war between Israel and Hamas, the war in Ukraine, the earthquake in Turkey and Syria and the shooting at Field’s.

Customers can contact the psychological hotline 24 hours a day, seven days a week by phone on (+45) 40 22 81 65.

The psychological hotline has been established in cooperation with Dansk Krisekorps.