PFA achieves the best corporate customer satisfaction in the industry

Market research institute Aalund has once again made a survey of the satisfaction of corporate customers in the pension sector. In this year’s Corporate Pension Barometer, PFA has improved significantly and now ranks number one in terms of customer satisfaction, overall rating and customer image.

The improvement is welcomed by Camilla Holm, Group EVP at PFA with responsibility for the commercial area. 

“With the three first-place rankings, our customers tell us that they are pleased with the advice we give, our solutions and the high returns we have generated. It is our job to provide financial security, good healthcare solutions and give our customers a good senior life. Therefore, we are very pleased and proud of earning the top spot among the corporate customers, who respond with the great ratings of PFA,” says Camilla Holm.

The survey shows that PFA ranks first overall – an improvement from a third place in 2023. 

In terms of customer satisfaction, PFA is also number one – this is a major improvement from the fourth place last year. In this year’s survey, PFA has made major strides and is at the top when it comes to advising companies and employees, health offers and digital solutions. 

“We have made a dedicated effort to strengthen our advisory services and healthcare solutions. We have also worked to ensure that customers have a good digital experience and that they get top of market returns, which provide financial security. It means a lot to us that our customers appreciate it,” says Camilla Holm.

When it comes to customer image, PFA has moved from third place to first place. The customers respond that PFA provides competitive returns, that it is safe to be a PFA customer and that PFA has competitive prices. The improvement is also a result of the fact that all customers are generally more satisfied with PFA than they were last year – whether they are small, medium or large customers. 

“PFA’s reputation is really good and it is still improving. This is confirmed by our customers’ responses in the survey, and we also clearly see this among our customers and in society. It has a major positive impact on how attractive it is to be part of our customer community,” says Camilla Holm.

Camilla Holm is proud that PFA is experiencing higher customer satisfaction in a year that has been characterised by a very large number of new customers: 

“This year, we have welcomed a record number of new customers. And it is immensely important for us that we have been able to do that and at the same time actually managed to increase customer satisfaction and be the best in the industry. This is due to the dedicated work of well-qualified colleagues across all of PFA,” says Camilla Holm, who is especially proud that the survey also shows that PFA has improved when Aalund asks about proactivity towards customers. 

Aalund’s Corporate Pension Barometer is prepared annually to measure customer satisfaction with the largest companies in the pension sector. PFA uses the Corporate Pension Barometer every year to provide even better pension solutions to customers, and that will also be the case this year.

“Of course we are extremely happy to be number one, and we will continue our work to make customer experiences even better. Amongst other things we work on how we communicate. There are still things we can do better, and we will work on that in 2025, so it will be even better to be part of PFA’s customer community,” says Camilla Holm.

In the leading survey of private customer satisfaction made by market research institute Epsi, PFA was also ranked number one among the commercial pension companies.