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PFA allocates multi-billion amount to its customers

In a time of geopolitical tensions and volatile financial markets, PFA’s customers with CustomerCapital can take comfort in the fact that the company is once again allocating a multi-billion amount to the customer community in the form of profit sharing from the record-breaking year 2025. At this moment, PFA is allocating DKK 2.1 billion in CustomerCapital to its customers’ pension savings.

Just like exactly a year ago, we once again find ourselves in uncertain times – both globally and in the financial markets. The conflict in Iran has, first and foremost, tragic human consequences, but in recent weeks it has also driven up oil prices and pushed down equity prices, thereby negatively impacting investment returns and pension savings. However, for the many customers with CustomerCapital in PFA, additional funds are now on their way into their savings.

“At PFA, the value we create is returned to the customer community in the form of lower prices, better services and solutions, and, in this case, a multi-billion amount in profit sharing. We are pleased that we can once again bolster the savings of the hundreds of thousands of customers with CustomerCapital, especially during a period when global uncertainty is impacting investment returns and savings,” says PFA’s CEO, Ole Krogh.

Surplus shared with customers for more than 20 years
CustomerCapital is PFA’s model for profit and risk sharing with its customers, providing the opportunity for additional interest on top of regular pension savings. For more than 20 years, the model has allocated surplus to the customer community and created financial security even during periods of market turbulence.

“Since we launched CustomerCapital in 2004, we have been allocating profit to PFA’s customers with CustomerCapital, and they have now received DKK 30, 6 billion in profit sharing. The allocation of DKK 2.1 billion this year, once again highlights the advantage of being part of a large and strong customer community, where everything we do benefits the customers – for example, through profit sharing, lower prices and continuous improvements of our pension and health solutions,” says Ole Krogh.

Adjustment of CustomerCapital to create even more value
As PFA announced at the end of February, CustomerCapital will be adjusted from 1 August 2026. Among other changes, the regular payment to Individual CustomerCapital will be reduced from 2 to 1 per cent. The adjustment is driven by several years of strong growth in the customer community, resulting in significantly increased payments. Without this adjustment, PFA would accumulate more capital than necessary.

“We do not wish to accumulate unnecessary capital, as this could limit our ability to create the greatest possible value for our customers. With the adjustment to CustomerCapital, we will have better opportunities to maintain a high level of interest on Individual CustomerCapital, while also making it even more attractive to be a customer with us – for example, through lower prices, better services and investments in new solutions,” says Ole Krogh.

He emphasises that customers’ existing Individual CustomerCapital will remain unchanged until they retire. At retirement, the cap on Individual CustomerCapital in the market rate product PFA Plus will be reduced from 2 to 1 per cent, and any funds exceeding 1 per cent will be transferred to the regular savings.

 

 

Facts about CustomerCapital

  • CustomerCapital is PFA’s model for profit and risk sharing with its customers, providing the opportunity for additional interest on top of regular pension savings.
  • Since its launch in 2004, PFA has allocated more than DKK 30 billion to its customers through CustomerCapital.
  • For 2025, PFA is allocating DKK 2.1 billion before tax in CustomerCapital to the customers’ pension savings.
  • The adjustment of CustomerCapital effective from 1 August 2026, includes reducing the regular payment to Individual CustomerCapital from 2 to 1 per cent.
  • The customers’ existing Individual CustomerCapital will remain unchanged until they retire. On retirement, the cap on customers’ share of savings in Individual CustomerCapital in PFA’s market rate product, PFA Plus, will be reduced from 2 to 1 per cent.
  • PFA’s ambition with these changes is to maintain the current high level of interest, though future interest levels are not guaranteed.
  • You can see what has been credited to your PFA CustomerCapital on mitpfa.dk under “CustomerCapital”.