Think Tank releases its recommendations for a prospective good life as a senior

After more than a year’s work, the Think Tank – The New 3rd Age, initiated by PFA, is releasing its final recommendation for how to ensure the good senior life towards 2040 – when the population in Denmark will be counting markedly more elderly people. The result is one of the most extensive mappings of senior life in Denmark and what to do in the future. The development requires a rethinking of society when it comes to working life, health and housing, according to the recommendations.

People in Denmark live longer and longer, and in 25 years, one in four will be older than 65 years of age. For the first time, a think tank is now presenting a complete recommendation of how we in Denmark can ensure a prospective good senior life in light of the senior revolution that we are about to experience.

The Think Tank – The New 3rd Age, initiated by PFA, has since the beginning of 2017 been analysing this development and what it takes to ensure that the many future senior citizens can lead a good life in the third age. The result is one of the most extensive mappings in recent times of the senior life and societal developments in the coming decades as well as more than 30 recommendations for how to create the framework for a good senior life towards 2040 when it comes to working life, health and housing.

The Think Tank’s final report with 33 recommendations is released today in the Danish Parliament.

“First and foremost, we can look forward to becoming older than ever before. Clearly, this is a very positive development. However, if we want to continue leading a good life in the third age, we need to rethink the way in which we work, live and stay healthy. With the Think Tank’s recommendations, we now have an idea of how this is possible and which opportunities new knowledge and technology can provide. We need to take these opportunities, because the potential is vast, and we need to get started immediately”, says Allan Polack, Group CEO in PFA and vice-chairman in the Think Tank.

A collection of specific recommendations for the challenges of the future

Assisted by the Copenhagen Institute for Futures Studies, the Think Tank has mapped out seven key challenges to which Denmark must find a solution in order to ensure a good senior life towards 2040. In that connection, the Think Tank has drawn up four scenarios for how Denmark may develop during the period. On the basis of this, the Think Tank has come up with 33 recommendations.

The working life is one area which needs to break away from habitual thinking and view the labour market of the future in a completely new way:

“The key word is ‘cycles’. In the future, only few people will have one career from the time when they complete their education until they retire. Most people will instead have to plan for several phases and careers during their working life which will probably diverge. New functions, new fields of work and new skills – and it will require flexibility and new models for retiring from the labour market”, says Claus Kjeldsen, chairman of the Think Tank and CEO of the Copenhagen Institute for Futures Studies.

At today’s release in the Danish Parliament, the recommendations will be presented by the members of the Think Tank and debated by select politicians. There will also be contributions from Minister for Employment Troels Lund Poulsen (Venstre) and Minister for Senior Citizens Thyra Frank (Liberal Alliance).

The release of the Think Tank’s recommendations takes place on:
Friday 2 February
The Danish Parliament (Folketinget)

Recommendations for a good life in the third age towards 2040

THE TRANSITION FROM WORK TO RETIREMENT
A good working life in the third age and flexible retirement
1. Flexible retirement framework
2. Flexible part-time retirement models

Labour market and working life
3. Prevention of mental illness
4. Partnerships for better well-being

Entrepreneurship and savings
5. Investment in entrepreneurship
6. Attractive pension schemes for the self-employed

Education and skills
7. Rethinking the education system
8. Personal commitment to lifelong learning
9. Educational savings for a change of career 

HOUSING AND SOCIAL RELATIONS
Attractive new housing models which match people’s needs in different phases of their lives
10. More senior cohousing communities
11. New housing models for senior citizens
12. More inexpensive rental housing for senior citizens
13. Housing advice

Urban development and frameworks for communities
14. Senior citizens must be an element of urban planning
15. Cohousing and interest-based communities must be strengthened

Increased mobility to reduce loneliness and strengthen the economic basis
16. Mobility pool for senior citizens
17. Denmark must take the lead in the introduction of self-driving cars
18. More investments in the infrastructure of the future
19. Partnerships to develop innovative platform-economic models

HEALTH AND QUALITY OF LIFE
Prevention and better coordinated healthcare initiatives
20. More municipal health centres
21. Technology to support health in one’s own home
22. Better diagnosing and coordination across illnesses
23. Expansion of prioritisation boards
24. Targets for prevention of lifestyle diseases must be expanded
25. Control paradigm must have greater focus on outcome

Volunteering, relations and quality of life
26. Better opportunities to engage in voluntary work
27. Healthcare professionals contributing to reducing loneliness

Welfare technology and telemedicine
28. Better and faster dissemination of welfare technology
29. Supplementary technological training of healthcare professionals

Rising healthcare costs
30. Greater transparency in healthcare expenditure

POLITICAL AND SOCIETAL FRAMEWORKS
Political and societal frameworks with an impact on the good life in the third age
31. International knowledge-sharing networks
32. Fast-track unit for deployment of new technology
33. Investigation of taxation challenges for the sharing economy
 

Members of the Think Tank – The New 3rd Age, initiated by PFA:
 
• Claus Kjeldsen, chairman of the Think Tank and CEO, Copenhagen Institute for Futures Studies
• Allan Polack, vice-chairman of the Think Tank and Group CEO, PFA
• Anne Skovbro, director of philanthropy (CPO) Realdania
• Aske Juul Lassen, PhD, Postdoc, Center for Healthy Aging, University of Copenhagen
• Bente Sorgenfrey, chairman, FTF – Confederation of Professionals in Denmark
• Bjarne Hastrup, CEO, Ældre Sagen (DaneAge Association)
• Ib Enevoldsen, managing director, Rambøll
• Inger-Lise Katballe, former director of health, Municipality of Ikast-Brande
• Jacob Holbraad, CEO, Confederation of Danish Employers (DA)
• Jesper Buch, entrepreneur and investor
• Jørgen Løkkegaard, director, Center for Health and Human Interaction Technologies, Danish Technological Institute
• Knud Romer, author and debater